Leveraged market research to build synergy between the advertisers and the brand. 4. Creation of custom landing pages through WordPress using tracking links and source codes for reporting and analytics. Improved branding and messaging and devised product knowledge for business partners. Senior Marketing Manager Resume Examples. Collaborated with sales/BD, marketing, product, communications, social & PR teams. Transformed operational and marketing process designs, delivery of value by taking end-to-end approach in execution. Product Marketing Manager, Senior. The best examples from thousands of real-world resumes, Handpicked by resume experts based on rigorous standards, Tailored for various backgrounds and experience levels. Extensive background working with and selling to large and small businesses. Provide strategic leadership and drive profitable revenue growth in a territory of 21 accounts with $67M total managed volume. Plan sales and media strategy and execute . Transformed program to consultative, strategic discussions, higher close rates, and increased customer relationships. Provided coaching and support to lawyers on development of individual marketing plans that met the overall goals and strategy of their practice group and the Firm. Produce a short introductory paragraph (also called a personal statement) at the top of the page that gives recruiters an insight into your experience, qualifications and core skills that are imperative to marketing manager … Gather and analyze customer insights to create consumer-centered product offerings for each unique market. Experience in both B2B and B2C business systems. Reversed negative sales trend, delivering 3% growth. Organize events and road shows for branding and prmotion . Developed team of ten marketing professionals. Managed the overall in-store execution of credit card acquisition programs across the Kroger enterprise. (Basierend auf Total Visits weltweit, Quelle: comScore) Extensive work with all sources of media channels. Devised and executed operation and marketing plans to revamp business processes to deliver high value brands. Developed integrated marketing campaigns and initiatives across platforms that delivered unified messaging and maximum impact. Identified and acquired 30+ new local outlets for lawnmowers and snow blowers that boosted sales by 150% in Q2 and Q4 2017. Objective : Highly motivated professional with more than 20 years of progressive marketing and sales accomplishments in both white-collar and blue-collar markets. Residential and commercial construction industries with a product platform that includes print and online media properties, trade shows, events, market intelligence data, and custom marketing solutions. Implemented social media advertising via LinkedIn and YouTube and generated 136,000 impressions and added 3,859 followers in an 11-month period. Developed creative, and targeting testing strategies that delivered against key traffic and revenue metrics. Recognized for the business to expand quickly a reliable management tool was needed to merchandise 2000+ stores with varied check lane configurations coupled with legal restrictions by state of what financial products could be sold in a given location. (Senior) Marketing Manager (mw/d) Als (Senior) Marketing Manager (m/w/d) begleiten und unterstützen Sie unsere Marktkommunikation aktiv mit. Developed goals and identified required resources, including personnel and innovative technology to drive growth. Measured campaign results and engagement metrics to optimize for growth. Skills : SEO, Google Analytics, Campaign Management, Omniture. Senior Marketing Manager, 05/2010 to Current Harvard Business School – Boston, MA Directed and coordinated marketing activities and policies to promote China and on campus executive education programs. Developed and implemented a leads generations plan resulting in $7.5 million in new revenue over a two-year period. Managed execution of $1.8M in branding and sponsorships annually. Skills : Microsoft Office, Adobe Acrobat, Project Management, Creative Design, Sales Collateral and Support, Brand Management, Internal and External Communications, Marketing Strategy, Marketing Communications. Objective : Over 15 years of Information Technology (IT) and business management experience with key focus on Agile and Waterfall Methodologies. Oversaw the development and delivery of ad sales and corporate marketing based materials including presentations, newsletters, case studies, campaign recap reports, sell sheets, promotional videos, and brand guideline documentation. Marketing Manager Senior Resume Sample 5.0. Implemented and maintained CRM program (InterAction) including development of CRM firm standards. Lead the marketing department and support the broader organization by developing strategies to increase business, conversion rates, user engagement and brand recognition. In the 6 seconds recruiters spend reading your CV, they will read your Executive Summary first. Created strategic presentations and pitches aligning advertiser targets, objectives, and KPIs with NCM offerings; developed multi-year, cross-platform advertising programs to meet needs of Fortune 500 clients. Contributed to the achievement of category objectives through merchandising placements and landing page creation. Collaborate with UX team to improve conversion rate and overall user experience. Senior Marketing Managers are responsible for obtaining market research such as current trends in their niche and the needs and desires of consumers. Generates leads according to product (Residential or commercial ) mention ticket size through various mediums like online, events etc . Skills : Microsoft Word, Excel, Publisher, Power Point and Outlook Express; Adobe InDesign, Illustrator and Photoshop; Quark Express; WordPress; Dun and Bradstreet marketing databases; PC and Mac-literate. Led global campaign to increase customer conference attendance by 25%. Marketing training of new attorneys (at all levels), including the assessment of their marketing experience and needs. Significantly increased the usage of our marketing materials by creating a fully customizable online local store marketing program with cost effective production capabilities. To ensure the team is effectively conducting its marketing operations, the Senior Marketing Manager Resume gives a list of the following duties to be performed – conducting marketing research including current trends in their niches, desires and wants of customers; building campaigns, gathering data and conducting surveys, implementing marketing strategies, conducting performance analysis, assisting the marketing team and making modifications to current marketing campaigns. Leveraged brand building fundamentals and consumer's researches to deliver business building commercials programs and formulated specific initiatives that led to growth, profitability and market share gains. A certified Six Sigma Green Belt, with a proven track record of getting projects from the initial process to closed. Managed multi-million dollar budget which grew 10-fold during tenure. Worked with Franklin Energy and CLEAResult on collaborative promotion of utility rebate capture programs. 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